Description

A branding exercise for thecustodian.app - to provide the creative development to design and reskin the website based on approved brand creative direction Target audience: Young adult expatriates. Scope of Work: ● Moodboard Development - Creating Moodboard options to understand better the styling preference of the client. ● Research & Development of Branding Concept - Overall brand research in looking at other competitors in the space based on a similar target audience. - Development of the brand concept with colour specifications, image styling and overall usage of said assets. ● Logo Development - Conceptualisation of the logo that fits with the branding concept option with overall ideation and rationale. ● Brand Creative Direction - The creative direction when branding concept is adapted into the website layout. Overall direction of image usage and layout spaces. ● Icon Creation & Development - Icons design and development for user interfacing usage on the website. ● Copywriting, Language Tone & Manner - Overall copy rewrite of website content that is in-line with the brand's tone & manner.