Logo & Branding Development Phase 1 – Digital Habitat Pte Ltd
A branding exercise for thecustodian.app - to provide the creative development to
design and reskin the website based on approved brand creative direction
Target audience: Young adult expatriates.
Scope of Work:
- Creating Moodboard options to understand better the styling preference of
Research & Development of Branding Concept
- Overall brand research in looking at other competitors in the space based on
a similar target audience.
- Development of the brand concept with colour specifications, image styling
and overall usage of said assets.
- Conceptualisation of the logo that fits with the branding concept option with
overall ideation and rationale.
Brand Creative Direction
- The creative direction when branding concept is adapted into the website
layout. Overall direction of image usage and layout spaces.
Icon Creation & Development
- Icons design and development for user interfacing usage on the website.
Copywriting, Language Tone & Manner
- Overall copy rewrite of website content that is in-line with the brand's tone &